A well-executed site structure will typically have SEO-friendly URLs that show subpages organized and nested within logical parent “categories,” or subfolders. You can also incorporate these search terms into your content. However, you’ll want to avoid keyword stuffing, since this can make your content seem unnatural. Website structure refers to the way your content is categorized and linked together. Essentially, it concerns your site’s framework and the organization of your pages. Even at the beginning stages of a website’s conceptualization, it’s essential to plan ahead for content to come.
- That way, you can highlight your most important content and position your pillar pages to rank for high-volume keywords.
- That’s important for both your users and search engine crawlers.
- You log in, and information appears that is specific to you.
- These are more specific than categories but are still not related to single items.
- Create a logical system of directories for categories and subcategories of content.
- Where it makes sense, it’s perfectly fine to create a second menu.
For that, you will most often include the main categories of your website content as well as pages that visitors most likely want to access. In addition, when users spend a lot of time on your site and don’t bounce back to the search results, that’s a positive signal for search engines. It means your site offers a user-friendly experience, something search engines want to provide their users with. If they think that is the case, they will reward you with better search rankings, which in turn means more traffic. Fortunately, you can create an SEO-friendly website structure to make your web pages more visible. For example, you can create a simple hierarchy, consisting of pillar pages and subcategories.
Conduct Keyword Research
Create an HTML sitemap that will contain links to important sections or all pages of the resource. Add links to the key sections in the menu or footer of the website. Enter your query into the search bar, select a search engine, and go to the tab ‘SEO Research’ → ‘Keyword Selection’. Enter the URL of the main page in the URL bar and start crawling hitting the ‘Start’ button. User Testing – have users test the usability of the website structure.
You can also implement an internal linking strategy, get rid of old content, and optimize your URLs. Breadcrumb trails, tags, and contextual sitelinks are used to structure information architecture on individual pages. Follow these guidelines to create a website architecture that will satisfy both users and search engines. https://globalcloudteam.com/ It provides users with many options on where to go next and is best navigated via internal links or the search field, less via a navigation menu. We have already alluded to what site structure is in the introduction. Basically, it’s the way the pages of your website are organized, connected, and grouped together.
Use HTML and XML Sitemaps
Let’s discuss the necessary navigational elements that will help you connect your pages and make users feel at ease using your website. Make sure that all pages are up to date and don’t feature irrelevant information or unavailable products. Duplicated or identical content placed on different URLs negatively impacts search rankings. Sometimes, CMS or code issues might lead to the creation of duplicate URLs with dynamic parameters. Let’s dive into the process of creating a how to plan a website structure step by step.
Coming back to pillar content, if you assign your subpages a category that’s the same as the pillar page they belong to, it allows you to build content silos and keep topics together. Blog – If you have a content-centered site, this will either be your homepage or appear prominently in the main navigation menu. The first step for that is to do keyword and audience research. This will tell you which topics your visitors are interested in, what questions they have, and what kind of pages you need to address these. Provides additional information in search results – If Google understands your site well, it might show SERP features like site links together with your main search result.
First of all, what is website structure?
The export will provide you with a list of all posts and pages across your website. Having all these links helps people quickly access the content they are searching for. User flow, on the other hand, is about how people get around your site. Other factors like how you signpost those links and the quality of your content also come into play.
This article will explain why site structure is important for designers and how designers can create effective site structures. XML sitemaps, on the other hand, are created with search engines in mind. They show a full list of URLs in plain text so crawlers can easily access them. When users click through your site, they don’t always navigate directly to the product they eventually buy or the content they eventually read. So it’s helpful to show their navigation path, in case they need to backtrack. This type of menu is usually paired with horizontal navigation bars.
However, site speed also affects how search engines read your website. The longer they take to crawl your pages, the lower you’re likely to rank. The website structure for search robots is its internal links. The more links go to a page, the higher its priority within the website, and the more times the search engine crawls it. Search engines will do their utmost to crawl any website without specific directions.
Sitemap Templates to Help You Plan Your Website A sitemap is a tool that can be used to visualize the structure of a website. While it lists the web pages or the content of a website, it helps you identify the information your website should consist of, remove… Use the site map structure to create web pages that make it easy for users to find what they are looking for. This involves organizing information in the most logical way. The homepage is the central place where users will navigate from.
Create a simple top-level navigation menu.
Content is often haphazardly linked together and the user journey is full of dead ends and strange pathways. This can be frustrating for your visitors and difficult for Google to index. In this structure, web pages of a website are linked using different multiple structures. For example- some pages are linked in sequentially and some are linked in hierarchically. When you plan your pillar landing page, consider covering broad topics at the uppermost level of your site navigation.